Changing the order of two form fields increased completion rates across an entire client base overnight. That's the kind of small, data-backed decision this project was built on. Here's how behavioral research turned an aging website template into a higher-converting product for 25+ beauty schools across 4 states.

Almost half of Citadel Colour app users had never discovered the barcode scanner, the one feature that would have made the whole app worth keeping. I ran mixed-methods research with miniature painters to find out exactly why, then redesigned the navigation and feature architecture to surface what was already there.